"The clear lesson here is that consistent and unwavering people, in the private or public sector, can move groups and practices in their preferred direction."
"Small interventions and even coincidences, at a key stage, can produce large variations in the outcome."
"It turns out that if you ask people, the day before the election, whether they intend to vote, you can increase the probability of their voting by as much as 25 percent!"
"One way to start thinking about incentives is to ask four questions about a particular choice architecture:
Who uses?
Who chooses?
Who pays?
Who profits?"
"One solution to the political problem of getting such bills passed may be to use some mental accounting. For example, the revenues from a carbon tax might be paired with a cut in personal tax rates, the funding for Social Security and Medicare, or the provision of universal health insurance. Similarly, the "rights" to pollute in a cap-and-trade system can be auctioned off, and the revenues used in the same way. This linking of costs and benefits might help the pill go down more easily."
"People who want to signal their green credentials are much happier in a Prius than a hybrid Camry because no one will know that the Camry is a hybrid unless she carefully examines some labeling on the car."
"So put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible."
"It is not possible to avoid choice architecture, and in that sense it is not possible to avoid influencing people."
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